Dan Martin, CEO at Elmtronics answered a few questions, so we can all get to know him a little bit better!


What’s your name and where do you come from?

Dan Martin and I live in Burnopfield, Newcastle upon Tyne, I’m a proud Geordie!


What’s your role and how long have you worked at Elmtronics?

I am the Elmtronics Group of companies’ CEO, I have worked at Elmtronics since time began.


What’s a typical day at the office like?

  • Pull up, plug my car in
  • Coffee machine
  • Check-in with the team, see how they all are, see if anything catastrophic has happened overnight, find out what everyone has been up to
  • Look through reports, check customer feedback
  • Coffee
  • Lots of meetings
  • Lunch
  • More meetings & phone calls
  • Coffee
  • Try to get some work done
  • Realise home time has crept up on me
  • Repeat the next day!


What’s your favourite part of your job?

Genuinely in seven years in this job, I have never had two days the same. I love creating, visualising and pushing as hard as possible to make as much difference as we can. I love building an amazing team and get great joy and energy from my colleagues.

This is the most exciting and rewarding job I have ever had the privilege to have!!


What’s the most inspiring part of your job?

My team, they all inspire me and pick me up if I’m having a bad day. They are all amazing and bring something special to the table.


How would your colleagues describe you in 3 words?

Disorganised, energetic, great dancer (that’s technically 4, but we’ll let him off)


If you could be anywhere else right now, where would you be?

My dad lives in Spain and I haven’t seen him for a while, I would like to be sitting in the afternoon sun sharing a cold beer with him.


Complete the sentence

My favourite word is – Possible

I am happiest when – I’m busy

The best film of all time is – Ferris Bueller’s Day Off

My karaoke banger would be – Common People, Pulp

If I won the lottery tomorrow I would – Employ loads more people and build a bigger office with a cinema, gym, bar and huge garden to grow veg!



You’re speaking to your 14-year-old self, what one piece of advice or words of wisdom would you give them?

  • Don’t worry, school is not the best bit, I promise, it all comes good in the end!
  • Your life a year from now is the result of what you do now, be patient!
  • Prepare to be wrong…A LOT!
  • Get out of your comfort zone, that’s where the best stuff happens!
  • Read proper books by people who inspire you.
  • Run Fast, take risks, fail as often as possible, laugh at yourself, don’t be afraid, everyone is scared, intention is nothing without action, action is nothing without intention.
  • Don’t eat that chicken pie March 2004, it’s poisonous!
  • Grand National winners

2000- Papillon

2001- Bindaree

2002- Red Marauder

2003- Monty’s Pass

2004- Amberleigh House

2005- Hedgehunter


And finally…Cats or dogs?