David Cook answers our Elmtronics questionnaire!


What’s your name and where do you come from?
David, God’s Own County (Yorkshire)

What’s your role and how long have you worked at Elmtronics?
Head of Marketing. Nearly 4 months now but I’ve been an unofficial consultant since April.

What’s a typical day at the office like?
I’m not sure that exists yet! I start off by planning the day and then it’s a mix of moving all my jobs to the ‘Done’ column and reacting to what comes up through the day.

What’s your favourite part of your job?
The feeling that what we’re doing is really meaningful and helping to solve one of the biggest issues facing mankind (climate change). I’m really passionate about GreenTech. Oh and getting to drive various EVs!

What’s the most inspiring part of your job?
See above, but also the talent we have in the business. I’m lucky to work with people who are really good at what they do. When you add all that together we can really make an impact!

How would your colleagues describe you in 3 words?
Quirky, Bald & (I hope) Witty

If you could be anywhere else right now, where would you be?
I’d probably be on a sailboat with my partner in the Med cruising from lagoon to lagoon around Croatia or Greece. The peace and quiet is a welcome rest, as well as the lack of a phone signal!

Complete the sentence:

My favourite word is – ‘vacilando’ which is a Spanish word meaning to ‘travel for the experience itself, not solely for the destination.’

I am happiest when – moving at speed, whether in a boat, plane, or bike.

The best film of all time is – Life is Beautiful by Roberto Benigni

My karaoke banger would be – ‘Tequila’ – The Champs (I can’t sing at all!)

If I won the lottery tomorrow I would – still come to work but my annual leave would probably take a hammering!

You’re speaking to your 14-year-old self, what one piece of advice or words of wisdom would you give them? 
Never stop studying or learning. Take in everything that life can give you, as a grazed knee now or embarrassing moment pales compared to the pain of regret in later life.

And finally…

Cats or dogs
Is that really a question? Dogs. Obviously.