We catch up with Sales Director, Simon Tate, 

What’s your name and where do you come from?
Simon Tate, Newcastle Upon Tyne. I’m a proud Geordie.

What’s your role and how long have you worked at Elmtronics?
Sales Director, over 2 1/2 years

What’s a typical day at the office like?
None stop usually, and I wouldn’t have it any other way!

You’ll mostly see me with colleagues across the business, helping, building and improving the way we do things. I’m always pushing and striving to be the best at what we do. Other days you’ll find me driving from meeting to meeting in my Tesla or sitting at a charging station somewhere in the UK drinking a Starbucks. 

What’s your favourite part of your job?

Helping, inspiring, motivating and leading our amazing team in this very exciting and fast-paced industry.

What’s the most inspiring part of your job?

Seeing our business grow, as well as the development and success of the teams. With recent events of COVID I’ve been inspired by each and every person within the Elmtronics family; their effort, drive, and tenacity to ensure we get through these challenging times.

How would your colleagues describe you in 3 words?

I’d hope, approachable, caring and passionate.

If you could be anywhere else right now, where would you be?
Sitting in a beautiful Italian beachside restaurant with close family and friends. Eating loads of great food, drinking cold crisp wine & beer. Having a much needed catch up and good time.

Complete the sentence:

My favourite word is – Canny

I am happiest when – I’m a few kilos lighter!

The best film of all time is – Hmmm that’s a close one and can’t decide either… Goodfellas, The Dark Knight or Pulp Fiction 

My karaoke banger would be – Sam Fender, The Borders 

If I won the lottery tomorrow I would – Travel the world, not in a flash or lavish way, in kind of Michael Palin, Karl Pilkington, and Judith Charmers way! 


You’re speaking to your 14-year-old self, what one piece of advice or words of wisdom would you give them?

Don’t allow yourself or others to hold you back on your dreams and aspirations.

Or more realistically would be, “Stop chatting up girls and talking to your mates and get some bloody work done!” 

And finally…

Cats or dogs? 

Even when our office pooches pee in my office I’d still have to say dogs!