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Lack of awareness is still the biggest problem for electric vehicle adoption

Posted on October 29th, 2018, under News

The electric vehicle market has been growing rapidly for the past five years, with all manufacturers committing to offering an EV option on all new models from various dates in the near future, this follows the demand from the government to ban all petrol and diesel cars by 2040.

The electric vehicle market has been growing rapidly for the past five years, with all manufacturers committing to offering an EV option on all new models from various dates in the near future, this follows the demand from the government to ban all petrol and diesel cars by 2040. There is a lot of speculation in the industry that the lack of take up on electric vehicles is due to not enough models being released by car manufacturers or there are not enough charging points to facilitate the electric vehicles already on the road.

What we are finding, is the lack of knowledge around both topics, the main issue and more needs to be done in terms of development and clarification for consumers, before a widespread EV adoption is achieved. Although there are plenty of facts and figures on what sales are being made and what new EVs are due at our showrooms, the lack of information around charging your vehicle, the battery and range anxiety is cause for concern.

There is a need for more simple guides to owning and preparing for an electric vehicle, as once you have the information it seems quite simple. To the thousands already using an electric car in the UK, the only change they have noticed is the saving in petrol – so what is the problem? Why do so many people have anxiety over swapping to electric – the answer is simple – lack of knowledge and awareness. We are all so quick to jump on the negatives, “100-mile range before needing to charge, with no chargers nearby? “ So, ask yourself how often in one day do you exceed the 100-mile range?

Saying this, if you do commute to work on a daily basis or you need the reassurance that you have the ability to charge when arriving to work or part way through your journey, with more awareness of the charge points within your area, this could ease your concern, but the stopping time to charge is still a worry for most and the lack of awareness around charging costs is not clear.

Improvements are being made
More and more businesses are starting to adopt workplace charging for staff and visitors, making it more accessible for consumers with an EV to travel between work and home. The home charge market is also growing with new EV manufacturers entering the market, making it more accessible for people to get home chargers installed at a competitive price.

For more adoption across the UK, more businesses, need to invest in an EV charging infrastructure, not only future proofing their fleet to ensure they comply with air quality targets but setting the bar for their employees. The government will continue to focus on reducing emissions, therefore increasing taxes on diesel and petrol cars, it makes sense for businesses wanting to save costs, they should switch to an electric fleet now and stop seeing this as a long-term fleet strategy, early adoption is necessary as without local businesses switching and without workplace charging in place the perception of range anxiety will not disappear for many consumers anytime soon!

Victoria Lewis

Marketing Manager

Elmtronics Limited

Passionate about expanding electric vehicle charging infrastructure, Elmtronics will support you every step of the way.